Skip to main content

Contained Costs. Dedicated Interactions. Broad Offerings.

The trio have been a staple of banks’ reward programs for the last 20 years.

Now consumers often associate them with frustration, disjointedness and irrelevance. And the appeal of a transactional approach to rewards—earning points, miles or cashback to redeem—is starting to wane.

In the confused space occupied by reward programs offering the wrong rewards at the wrong time, one thing is clear:

"The experience of redeeming rewards is as important as the rewards themselves."

This report looks at how the three hangups of banks’ reward programs can be redeemed accordingly:

consolidation icon

contained costs 

arrow icon efficiency icon

efficient costs

phone icon

dedicated interactions 

 arrow icon peer to peer icon

integrated interactions 

group of people icon

broad offerings 

 arrow icon citizen icon

deep offerings 


It won’t require a complete overhaul to go from contained costs, dedicated interactions and broad offerings to efficient costs, integrated interactions and deep offerings. The three pieces are already in place; they’re often just misaligned. Download the report to find out how to redeem your reward program.


Download the White Paper

By clicking download, I am requesting that Mastercard send me information about Mastercard business products and services. I acknowledge and agree that my personal data may be processed in accordance with Mastercard's Privacy Notice and Terms of Use.

Related Resources

Recovery Insights
Commerce E-volution

2020 accelerated e-commerce around the globe as retailers made the shift to digital. Learn what’s next in the commerce e-volution.

Two Kinds of Consumers: Retail Trends in 2021

There are two kinds of consumers in the world. Learn how they are defining retail trends in 2021 in this report.

3 CPG Trends in 2021

The CPG industry has experienced significant disruption in everything from its supply chains to evolving consumer preferences. Learn about important trends to watch as 2021 brings glimmers of recovery.

Become 2021
Become 2021 Global Innovation Reports

Unlock actionable insights on the state of innovation today with annual industry-leading research by Harvard Business Review Analytic Services, powered by Mastercard.