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The disruption caused by the Covid pandemic has touched virtually every aspect of the global marketplace, including brand loyalty.

Loyalty programs are evolving as retail marketers adjust to shifting consumer expectations, deploy digital tools to understand new behaviors and needs, and work to reconnect with customers.

In this report, we cover the five steps for a successful migration, including an action plan and takeaways for each step.

This guide is designed to help retail marketers uncover strategies to build and regain customer loyalty through pandemic recovery.

“74% of consumers are more likely to buy from brands that demonstrated concern and provided excellent care for customers during the pandemic.”

Download Customer Loyalty & Engagement in the Covid Era: Recommendations for Retail Marketers to learn more.

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