Skip to main content

Context and Challenge

Context and challenge icon

The airline struggled to manage border closures, entry restrictions and general uncertainty caused by Covid-19, leading to sizeable declines in travel portfolio performance.

The airline and issuer searched for a proven, expert recommendation to boost spend and engagement by better understanding consumer and market trends.

Approach

strategy icon

Mastercard deployed Mastercard Promotions to increase spend on airline tickets and optimize pandemic recovery by boosting customer loyalty and brand engagement.

The campaign stimulated spend by giving cardholders the flexibility and motivation to earn extra rewards when they used their cards at grocery stores or restaurants.

Solution

results icon checkmark

  • Mastercard executed a successful spend stimulation campaign quickly and seamlessly, with no lift required from the airline or issuer.
  • The campaign gave cardholders extra reward points over a three month period, which could be flexibly redeemed for cash back, airline points or a donation to Canada Food Banks.
  • The Mastercard team measured transactions, scoring and rebate fulfillment during the campaign, leading to actionable insights that the airline will use to improve future campaigns.

Download the Full Case Study

Dig deeper into travel insights

Recovery Insights
Ready for Takeoff?

After flights were grounded and travelers stayed home in 2020, several emerging trends are pointing to the start of a recovery in 2021. Learn what’s happening around the world now and into the future.

Recovery Insights
Travel Check-In: A Global Perspective

Covid-19 has dramatically impacted the travel industry in 2020. Learn the story of where, how and why people are traveling from the air and from the ground, and the trends to watch as the industry tries to recover.

Infographic
Infographic: 3 Kinds of 2021 Vacations

This infographic dives into the three types of trips that will likely be seen in 2021, and how to tap into US consumers' pent-up travel needs.