Three Ways Retailers are Evolving their Offers

“Retailers need to think like Disney World: it is the experience people pay for”

Rupert Naylor, Head of EMEA at APT, a Mastercard company, shares his insights on how retailers can improve their offerings and innovate across channels.

As retailers face increasing online competition and shifting consumer preferences, they are innovating to remain competitive.

To evolve their offerings and differentiate themselves, many are embracing strategies such as implementing new technologies and revamping their in-store experience.