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As cardholders spend more time online and marketers deal with smaller budgets, new questions emerge for issuers:

  • How should traditional tactics like direct mail be right-sized?

  • Which spend stimulation tactics work best in this new age?

  • What segments contain high-potential cardholders and how can banks maximize MROI?

In this interactive e-book, learn about the ins and outs of a data-driven and rapid learning approach to cardholder lifecycle marketing and explore tactical strategies for engaging cardholders across their entire journey.

"76% of consumers want to hear from financial institutions at the same level or even more than before Covid-19"

 — Source: eMarketer, 2020

Unlock access to the lifecycle marketing e-book.

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