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APT Engage Overview

Drawing on MasterCard insights from anonymous and aggregated payment transactions, APT Engage uses proprietary analytics to provide organizations with a 360 degree view of customer spending behavior across industries, channels, and over time. 

For the first time, organizations that do not collect customer data, or are just ramping up their loyalty program, can understand how much their customers spend, where they are most likely to shop, and how frequently they do so. APT Engage also reveals share of wallet for each customer segment and location. Organizations with established loyalty programs will benefit from a clear view of how their customer segments shop beyond their locations and digital channels. 

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Insights from APT Engage – available on a continuous basis – significantly improve targeting decisions across marketing, promotional, operational, and other programs.