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APT Presents During FMI Midwinter Executive Conference

Published: 2/1/2017

Highlights How Leading CPGs Are Using Testing to Drive Business Value

Washington, D.C. Applied Predictive Technologies (APT) today announced that Vice President Matt Lindsay presented during this year’s Food Marketing Institute (FMI) Midwinter Executive Conference, an annual gathering of the food retail industry’s key decision-makers.

Lindsay shared how leading CPGs and retailers are leveraging in-market business experimentation to understand the true impact of each new business initiative. He addressed several topics, including recommendations for CPGs and retailers to focus on analyzing “Actionable Big Data” to increase ROI as big data collection increases. He also explained how leveraging a rigorous testing process in response to future industry changes will enable CPGs to identify which new initiatives are winners. Additionally, Lindsay highlighted how testing empowers organizations to reduce the risk of innovative ideas and potentially save millions of dollars by investing only in profitable initiatives.

“As the industry continues to evolve, top CPGs and retailers must innovate strategically to keep pace,” Lindsay said. “Testing new programs before rolling them out more broadly provides organizations with the actionable insights needed to determine which initiatives will truly drive business growth.”

At APT, Lindsay is engaged in leading projects across the CPG and retail sectors to help companies make better data-driven decisions. He brings over twenty years of diverse experience to his role, including ten years spent at leading consumer packaged goods organizations.

 

About APT

APT, a Mastercard Company, is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, Chicago, and New York. Visit http://www.predictivetechnologies.com to learn more.