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Strengthening The Cord With Cause-And-Effect Analysis, APT Byline Published In Multichannel News

Published: 11/14/2016

In an article published in Multichannel News, APT SVP Marek Polonski discusses how leading telecom organizations use cause-and-effect analytics to profitably retain customers. “Knowing the overall impact of a retention program is important,” he writes. “Even more critical is understanding which resulting actions should be deployed to profitably retain each customer.”

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