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Case Studies

Business Issues for Technology and Services Organizations

APT’s Test & Learn software enables Technology and Services organizations to accurately and efficiently design and analyze business experiments.

Why is business experimentation important? Technology and Services organizations invest massive resources in sales force and marketing efforts to drive market share and revenue growth. Yet with long sales cycles and multiple stakeholders involved in most transactions, it is challenging for executives to understand which of their investments pay back, which need to be refined, and which are wasted efforts.

As Technology and Services companies compete in today’s rapidly evolving environment (e.g., with the ongoing shift to the cloud and corresponding revenue model changes), experimentation is more critical than ever. By first trying ideas in some markets, with some accounts, or with some sales reps, executives are able to rapidly and accurately understand cause-and-effect relationships between their strategies and KPIs, resulting in more profitable investments with less risk.