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Case Studies

Product Assortments & Merchandising

Should it stay or should it go? While a seemingly straightforward question, today's merchants are as pressed as ever to simplify excessive product variety, removing underperforming SKUs, and identify new products to bring to market. Insights don't come easily. Merchants must be wary of removing a low turning SKU to which high value customers may be very loyal. Additionally, approximately 80% of all new products fail or drastically underperform. Merchants use Test & Learn™ to overcome these challenges and improve assortment and merchandising initiatives on a daily basis.

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What Are Executives Saying About Test & Learn?

Advanced Auto

“Advance Auto Parts continually seeks to deliver more tailored, relevant, and valuable offers to our customers. Providing our decision-makers with APT Market Basket Analyzer, paired with our existing Test and Learn™ capability, helps us to achieve this objective.”

- Senior Vice President, Merchandising