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Case Studies

Pricing & Promotional Strategies

Pricing pressure is a mainstay in today's economy. Be it threats from EDLP competition or the constant challenge to win a greater share of limited consumer dollars, most retailers struggle with pricing strategy. The challenges manifest themselves through a growing spate of promotional offerings, from temporary price reductions to BOGO offers. Many retail executives question whether they have alternatives to eroding margins by offering discounts or risk losing market share.

Many sophisticated retail brands are using Test & Learn™ to fully understand the impact of product promotion strategies and to leverage these insights to make strategic pricing decisions.

Watch our featured videos

  • Convenience Retail: Fuel Price Optimization

    Convenience Retail: Fuel Price Optimization
  • Grocery Retail: Marketing & Promotions

    Grocery Retail: Marketing & Promotions
  • Apparel Retail: Marketing and Promotions

    Apparel Retail: Marketing and Promotions
  • Retail: Trends & Analytics Overview

    Retail: Trends & Analytics Overview
  • Convenience Retail: Trends & Analytics Overview

    Convenience Retail: Trends & Analytics Overview
  • Apparel Retail: Trends & Analytics Overview

    Apparel Retail: Trends & Analytics Overview
  • Grocery Retail: Trends & Analytics Overview

    Grocery Retail: Trends & Analytics Overview
  • Apparel Retail: Channel Management

    Apparel Retail: Channel Management
  • Apparel Retail: Inventory Planning

    Apparel Retail: Inventory Planning
  • Convenience Retail: Labor & Operations

    Convenience Retail: Labor & Operations

“Family Dollar considers Test and Learn™ to be a key strategic capability for evaluating and optimizing business initiatives. We have applied APT tools to important initiatives ranging from operations to marketing to capital investment, identifying specific improvement opportunities with substantial value. I have been impressed by APT’s continuing commitment to provide best practice insight for building our Test and Learn capability. We are looking forward to continuing our partnership.”

- EVP, Strategy and Marketing