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Case Studies

Remodels & Capital Expenditures

Restaurants spend millions of dollars every year remodeling and renovating their locations. Maximizing the return of these investments can have a significant impact on financial performance—but optimizing these investments is also complex.

APT’s Test & Learn™ software determines the financial benefit attributed to capital investments, identifies which elements of each investment are profitable, and helps executives target future investments to improve NPV.

APT’s Test & Learn™ software enables decision makers to answer the following questions about capital investments:

  • What is the true incremental impact of a remodel program?
  • Which remodel components generate the highest return?
  • Which restaurants should we remodel first to increase NPV?

Watch our featured videos

  • Capital Expenditures

    Capital Expenditures
  • The Promotional Cone of Uncertainty: Redemption Rate vs. Incrementality

    The Promotional Cone of Uncertainty: Redemption Rate vs. Incrementality
  • Menu Innovation

    Menu Innovation
  • Pricing Optimization

    Pricing Optimization
  • Common Mistakes in Pricing

    Common Mistakes in Pricing
  • Competing with Fast Casual

    Competing with Fast Casual
  • APT's Software Suite

    APT's Software Suite
  • The APT Index

    The APT Index
  • Effectively Using Customer Data

    Effectively Using Customer Data
  • Using Test & Learn in a Franchised Environment

    Using Test & Learn in a Franchised Environment

“APT’s solution enables us to rapidly innovate by more accurately predicting the impact of new ideas. This solution better equips us to bring winning ideas to our franchisees and successfully maximize visits, profits, and guest satisfaction.”

- CMO