In the rapidly-changing healthcare environment, brand leaders need the ability to quickly understand which of their ideas work, and what steps they can take to improve those ideas. APT’s Test & Learn software helps brand leaders optimize their portfolio of marketing investments through design and analysis of in-market tests. Using advanced test vs. control analytics, Test & Learn not only isolates the incremental impact of each action, it also identifies opportunities to refine and target those actions for maximum ROI. Read our article in DTC Perspectives to learn more about how APT’s Test & Learn software fosters marketing innovation.
Life Sciences leaders use Test & Learn to answer these and other questions about their marketing strategies:
- What is the true incremental impact of speaker program investments? Which physicians should we invite?
- In which markets should we increase DTC marketing spend?
- Should we invest more in digital ads?
- Which physicians or patients should we target with direct mail?
Watch our featured videos
Introduction to Test & Learnhttp://youtu.be/SskJBvFepAE
Improving Patient Adherence with Test & Learnhttps://youtu.be/wWS4K4pk2gc?list=PLN0ZKUqpLaAIYrwMEKnbY4G1pIE5x3SI3
Optimizing Speaker Program Investmentshttps://youtu.be/hBEj4hazPBM?list=PLN0ZKUqpLaAIYrwMEKnbY4G1pIE5x3SI3
Supplementing Market Research with Test & Learnhttps://youtu.be/RC_nmz7CC3M?list=PLN0ZKUqpLaAIYrwMEKnbY4G1pIE5x3SI3
The Importance of Real World Evidencehttps://youtu.be/azItb3E6kSM?list=PLN0ZKUqpLaAIYrwMEKnbY4G1pIE5x3SI3