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Case Studies

Marketing Strategies

In the rapidly-changing healthcare environment, brand leaders need the ability to quickly understand which of their ideas work, and what steps they can take to improve those ideas. APT’s Test & Learn software helps brand leaders optimize their portfolio of marketing investments through design and analysis of in-market tests. Using advanced test vs. control analytics, Test & Learn not only isolates the incremental impact of each action, it also identifies opportunities to refine and target those actions for maximum ROI. Read our article in DTC Perspectives to learn more about how APT’s Test & Learn software fosters marketing innovation.

Life Sciences leaders use Test & Learn to answer these and other questions about their marketing strategies:

  • What is the true incremental impact of speaker program investments? Which physicians should we invite?
  • In which markets should we increase DTC marketing spend?
  • Should we invest more in digital ads?
  • Which physicians or patients should we target with direct mail?

Watch our featured videos

  • Introduction to Test & Learn

    Introduction to Test & Learn
  • Improving Patient Adherence with Test & Learn

    Improving Patient Adherence with Test & Learn
  • Optimizing Speaker Program Investments

    Optimizing Speaker Program Investments
  • Supplementing Market Research with Test & Learn

    Supplementing Market Research with Test & Learn
  • The Importance of Real World Evidence

    The Importance of Real World Evidence

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