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Case Studies

Healthcare and Real World Evidence 

As pharmaceutical companies have long known, the best way to statistically understand whether and how a new drug will work is through the application of the scientific method: a drug is tested with some patients whose outcomes are compared to a group of appropriate control patients receiving a placebo or current standard of care. These clinical trials serve a critical purpose in demonstrating the efficacy and safety of new drugs.

Manufacturers, payers, and providers are starting to recognize the massive opportunity to complement clinical study data with insights from real world evidence and analytics. Additional learnings about a drug’s value (efficacy, cost, adverse events, etc.) compared to other products and / or in different patient sub-populations can lead to significant enhancements in patient outcomes and commercial success.

APT’s Test & Learn software can help healthcare stakeholders measure the incremental impact of new treatments in the real world, using proprietary analytics to control for the impact of other factors.

Watch our featured videos

  • Introduction to Test & Learn

    Introduction to Test & Learn
  • Improving Patient Adherence with Test & Learn

    Improving Patient Adherence with Test & Learn
  • Optimizing Speaker Program Investments

    Optimizing Speaker Program Investments
  • Supplementing Market Research with Test & Learn

    Supplementing Market Research with Test & Learn
  • The Importance of Real World Evidence

    The Importance of Real World Evidence