Healthcare and Real World Evidence
As pharmaceutical companies have long known, the best way to statistically understand whether and how a new drug will work is through the application of the scientific method: a drug is tested with some patients whose outcomes are compared to a group of appropriate control patients receiving a placebo or current standard of care. These clinical trials serve a critical purpose in demonstrating the efficacy and safety of new drugs.
Manufacturers, payers, and providers are starting to recognize the massive opportunity to complement clinical study data with insights from real world evidence and analytics. Additional learnings about a drug’s value (efficacy, cost, adverse events, etc.) compared to other products and / or in different patient sub-populations can lead to significant enhancements in patient outcomes and commercial success.
APT’s Test & Learn software can help healthcare stakeholders measure the incremental impact of new treatments in the real world, using proprietary analytics to control for the impact of other factors.
Watch our featured videos
Introduction to Test & Learnhttp://youtu.be/SskJBvFepAE
Improving Patient Adherence with Test & Learnhttps://youtu.be/wWS4K4pk2gc?list=PLN0ZKUqpLaAIYrwMEKnbY4G1pIE5x3SI3
Optimizing Speaker Program Investmentshttps://youtu.be/hBEj4hazPBM?list=PLN0ZKUqpLaAIYrwMEKnbY4G1pIE5x3SI3
Supplementing Market Research with Test & Learnhttps://youtu.be/RC_nmz7CC3M?list=PLN0ZKUqpLaAIYrwMEKnbY4G1pIE5x3SI3
The Importance of Real World Evidencehttps://youtu.be/azItb3E6kSM?list=PLN0ZKUqpLaAIYrwMEKnbY4G1pIE5x3SI3