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Case Studies

Business Issues for Hospitality and Travel Companies

Hospitality and travel companies constantly explore new opportunities to increase revenue per available room, guest satisfaction, and profits. Which new initiatives actually generate incremental value? Does a lobby remodel or guest promotion actually impact key metrics?  If so, which hotels are the best candidates for investment? APT's Test & Learn™ approach cuts through the noise of marketplace dynamics, macroeconomic shifts, trends in guests’ preferences, and competitor actions to identify management actions that will improve performance across a range of business initiatives.

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  • Trends & Analytics Overview

    Trends & Analytics Overview
  • Channel Management

    Channel Management
  • Franchise Relationships

    Franchise Relationships
  • Online & Mobile Strategies

    Online & Mobile Strategies
  • Capital Expenditures

    Capital Expenditures

What Are Executives Saying About Test & Learn?

IHGHotel Box

"Our executive team is now both comfortable and confident in relying on Test and Learn to inform decision making. As a result, we have an accelerated rate of innovation within IHG and leverage a consistent framework for making large dollar investment decisions across the company.”

— Chief Marketing Officer