Media and Advertising
Leading financial services companies are using in-market tests to understand the impact of media and advertising on customer acquisition and to identify ways to improve the return on this marketing investment.
This Test & Learn™ approach gives banks the strategic marketing insights they need to optimize their marketing spend across a variety of channels including TV, radio, print, and online.
Watch our featured videos
Customer Segmentation & Targetinghttp://www.youtube.com/watch?v=cHQsXtSCEds
Managing Mobile and Onlinehttp://www.youtube.com/watch?v=yay2LUnpt3k
Big Data Analyticshttp://www.youtube.com/watch?v=KK-3pHTgCUU&list=TLyQiZNXZC0lo
Trends & Analyticshttp://youtu.be/q2uAFvwr-2I
What Are Executives Saying About Test & Learn?
"APT provides much more than just software - they are a valuable partner in helping us improve our business and continuing to serve our clients better. We are looking forward to continuing our partnership with APT."
— Senior Vice President, Retail Banking Investments