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Test & Learn for Customers™

Test & Learn for Customers™ is the most advanced application for measuring the impact of a mix of actions across channels and over time. The result is analysis that generates powerful insights which lead to specific profit-increasing actions. Many retail banks have recognized the importance of conducting tests and analyzing customer data but lack the tools necessary to derive actionable information from their data. Test & Learn for Customers™ identifies how any tested action impacts the entire customer relationship and identifies the profile of customers who respond best to that action. 

APT Value Creation

Test & Learn for Customers™ offers a platform that brings information from the data warehouse to the analysts and, via integration with the APT Suite, allows retail banks to generate holistic program views.

With Test & Learn for Customers, retail banks are now able to address specific issues, such as:

  • Which customers should be assigned to relationship managers?
  • What is the optimal rate for each customer?
  • Which customers are most at risk of attrition?
  • Which customers are the best candidates for cross-sell efforts, and which cross-sell strategies are most effective?
  • How is each customer impacted by regulation changes?
  • Which customers respond best to a new product?

Test & Learn for Customers™ uses built-in pattern recognition and optimization technology to automatically seek out customer segmentation and targeting opportunities in order to maximize the ROI of any action. It is built on the reality that most new business ideas are neither all success nor all failure — they tend to work well in certain situations but may not in others. In each analysis, the APT software automatically examines every element of data available about each customer and looks for correlations between a customer’s performance and their other characteristics. Items with the highest correlation are presented to the analyst for review.

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