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Automaker-Dealership Relationship

Auto manufacturers can invest in a variety of activities to support dealerships selling their cars; however, it’s difficult to understand the accurate impact of these activities, and which dealerships respond best. Test & Learn® can help answer the following questions, among others:

  • Which automaker marketing efforts are most effective in maximizing dealership sales?
  • Which dealership should receive which leads that an automaker generates?
  • How much should an automaker subsidize dealer activities (e.g., events, displays, promotions)?