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Test & Learn® for Dealerships

APT’s Test & Learn® software enables dealerships to accurately understand the impact of new ideas and tailor them to maximize profits. Test & Learn® is the most advanced turnkey test management solution that helps organizations efficiently design, execute, and analyze a variety of strategic and tactical programs. 

APT Value Creation

Test & Learn® enables auto executives to answer specific questions about any idea or initiative prior to rollout, such as:

What impact will this idea have on my results – revenues (auto, F&I, warranty), profits, vehicles sold, etc.?

Test & Learn® enables dealerships to evaluate new ideas with low-cost, low-risk, in-market business experiments. These ideas span the enterprise, from marketing and pricing, to sales tactics and dealership retailing. For each of these program areas, Test & Learn® allows leading dealerships to run multiple tests at once and yields rapid, reliable answers that drive consumer insight and long-term corporate value.

Will the idea have a larger impact on some dealerships than others? What is the predicted impact by dealership and by market, and how can I design a rollout program that maximizes returns?

Test & Learn® allows executives to quantify the impact of new initiatives by region and segment. Using Test & Learn®, dealerships can:

  • Optimize marketing/media strategy across channels
  • Understand which sales tactics and follow up methods work best to convert sales
  • Choose the best offers to spur retail sales
  • Optimize on-hand inventory

What value is created by the individual components of the idea? Can the idea be engineered before rollout to maximize its value?

Test & Learn® uses built-in pattern recognition and optimization technology to automatically seek out segmentation and targeting opportunities in order to maximize the ROI of any action. It is built on the reality that most new business ideas are neither all success nor all failure — they tend to work well in certain situations but may not in others. In each analysis, the APT software automatically examines every element of data available about each dealership, identifies the profile of the most successful dealerships, and highlights other dealerships that fit this profile.