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Test & Learn® for Automakers

APT’s Test & Learn® software enables automakers to accurately understand the impact of new ideas and tailor them to maximize profits. Test & Learn® is the most advanced turnkey test management solution that helps organizations efficiently design, execute, and analyze a variety of strategic and tactical programs. 

APT Value Creation

Test & Learn® enables auto executives to answer specific questions about any idea or initiative prior to rollout, such as:

What impact will this idea have on my results – revenues, profits, vehicles sold, market share, etc.?

Test & Learn® enables automakers to evaluate new ideas with low-cost, low-risk, in-market business experiments. These ideas span the enterprise, from marketing and pricing, to dealership support. For each of these program areas, Test & Learn® allows leading auto manufacturers to run multiple tests at once and yields rapid, reliable answers that drive consumer insight and long-term corporate value.


Will the idea have a larger impact on some
areas than others? What is the predicted impact by market, and how can I design a rollout program that maximizes returns?

Test & Learn® allows executives to quantify the impact of new initiatives by region and segment. Using Test & Learn®, automakers can:

  • Optimize marketing/media strategy across channels
  • Understand which dealership support activities or subsidies are worth the investment
  • Better route customers to the most effective dealership

What value is created by the individual components of the idea? Can the idea be engineered before rollout to maximize its value?

Test & Learn® uses built-in pattern recognition and optimization technology to automatically seek out segmentation and targeting opportunities in order to maximize the ROI of any action. It is built on the reality that most new business ideas are neither all success nor all failure — they tend to work well in certain situations but may not in others. In each analysis, the APT software automatically examines every element of data available about each area, identifies the profile of the most successful areas, and highlights other areas that fit this profile.