Test & Learn for Customers

Re-imagine your customer analytics through experimentation


Move beyond correlation and get to causation with Test & Learn for Customers.

Whether it’s a new promotion, a retention play, or a loyalty offer, Test & Learn for Customers reads a program’s true impact, and recommends the most profitable action to take with every customer going forward.

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Key Benefits of Test & Learn for Customers

Clear Answers

Clear Answers Change Decisions

Test & Learn is not another platform that provides “good-to-know” insights. It changes decisions. By measuring the performance of customers that receive a campaign against a ‘control’ group that does not, APT’s software gives the business definitive answers.

User Experiance

Intuitive User Experience

Never spend time pulling data or writing queries again. The software guides analysts with straightforward questions; settings can be updated with a single click, and users can dive deeper into results on the fly. Have your team up and running in no time.


Speed and Automation

Companies report analyzing tests six times faster with Test & Learn than with their previous methods. With one click, arrive at preliminary results and models. Empower your team to do more.

Targeted Action

Targeted Action

One-size-fits-all programs won’t cut it in a world where customers are increasingly expecting personalization. Test & Learn for Customers automatically determines which customers will respond profitably to each initiative. Get the most value out of every segment. 

Success Stories


“Test & Learn enables us to do complex analysis very quickly with a high degree of confidence. Ultimately, APT’s software helps us better reach our clients with the right outreach in the right channels.”
— SunTrust


“We look forward to using the software to refine our promotional and merchandising strategies, as well as to generate more nuanced customer segmentations and smarter offers for our APlus Rewards program.”
— Sunoco

Tween Brands

“With APT’s Test & Learn for Customers we now have a systematic and robust approach to testing the impact of each of our numerous customer outreach initiatives and understanding which offers and messaging drive a profitable response.” 
Tween Brands

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