What decisions does APT inform in Retail?

Make each dollar go further.

Many CFOs want to cut marketing budgets to keep only what’s essential. CMOs need to invest the remaining budget in programs that drive revenue. Test & Learn helps CMOs understand the impact of each investment across channels. Ensure every marketing dollar is attributed correctly to sales.  


Don’t leave money on the table.

Every retailer wants to know: “If I decrease prices, will I sell enough volume to make up for lost margin? Will I pull demand forward? Similarly, if I increase price, how much of a hit will my volume take?” Using Test & Learn, retailers find the optimal price by SKU and by location.

Convergence of retail

Should it stay or should it go?

Retailers need to know which items to sell, where to place them in the store, how new products will impact existing products, and how that varies across their network. Test & Learn takes the risk out of these decisions by allowing retailers to surgically make changes to their assortment.  

Turn line items into profit drivers.

It’s difficult to understand how each operational change impacts store performance, whether it is a new staffing program, changes to store hours, or a revamped inventory strategy. Retailers use Test & Learn to understand how any labor or operational change will affect their stores before rolling it out.  


Not just a cost of doing business.

Retailers spend millions of dollars each year on renovations. Many think of these projects as the cost of doing business. But, oftentimes these investments don’t generate increased sales. Retailers use Test & Learn to analyze these projects to maximize the NPV of each dollar invested.

How does APT inform these decisions?

Test & Learn

Why is software necessary for this?

Keep up

Analysis must keep up with decision-making

Decision-makers need software that generates insights as they make decisions. With APT, analysts can start and finish analyzing a test program in less than an hour.  

Noisy Data

Retail data is extremely noisy

APT’s software is built to read a signal in the sea of noise. Test & Learn can even pinpoint the impact of programs that drive less than a 0.5% lift in sales, allowing you to always know what’s working and what’s not.  


Analysis must inspire confidence

APT has invested over 500 person years in developing 4 million lines of code, and has 6 patents on its analytics to ensure the most accurate read of every analysis. Get the right answers.

Consistent Answers

All teams need consistent answers

Which internal team’s evaluation is right? Using APT, every team speaks the same language, creating “one version of the truth” when it comes to analysis.   

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