Business Issues for Restaurant Companies
APT works with the world’s leading restaurant companies to improve the profitability of critical marketing, capital expenditure, operations, and network planning decisions. Through testing and rigorous analysis, APT’s technology enables decision makers to understand the true incremental value of an initiative prior to rollout. APT’s restaurant clients are continuously using APT’s business analytics software to optimize new business initiatives.
What Are Executives Saying About Test & Learn?
"Some people think that Test and Learn™ is nerdy and a lot of analysis. I think it's just the opposite. It helps us to be maximally creative and risk taking. We can test any exciting but risky idea before we roll it out and rapidly roll out the ones that work. With APT we were able to very rapidly develop a capability that otherwise would take years to create in-house; in addition APT's solution provided consistent, standardized results allowing us to innovate quickly and with confidence."
— President and CEO of the Subway Franchisee Advertising Fund Trust (SFAFT)