Business Issues for Financial Services
Financial services companies are constantly innovating to adapt to changes in consumer needs, evolving technology, retail banking trends, and banking regulation. These companies need to be able to de-risk new initiatives by testing ideas with a subset of branches, ATM’s, customers, or employees and thereby gain empirical insights as to whether, how, and where to roll forward these ideas. This is what APT calls the Test & Learn™ Management System. Successful retail banks are using Test & Learn™ to drive more profitable decisions across their organizations.