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HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
EIU

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Packaging Gazette - Focus: CPGs

Packaging Gazette: Focus - CPGs

This Packaging Gazette byline by APT's Matt Lindsay features his perspective on 2017 CPG industry trends, including refining omnichannel strategy and in-store assortment, optimizing pack size and price, and more.

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Retail TouchPoints - The Missing Link in "Going Local"

Retail TouchPoints: The Missing Link in "Going Local"

This Retail TouchPoints byline by APT SVP Marek Polonski discusses how retailers should use space planning as part of their localization strategy, and how analytics can help refine their approach to make every foot of space as productive as possible.

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Global Banking & Finance Review - The Customer Acquisition Challenge

Global Banking & Finance Review: The Customer Acquisition Challenge - How Banks Can Leverage Analytics to Compete

This Global Banking & Finance Review byline from APT SVP Grayson Clarke addresses how financial institutions can leverage analytics to optimize their acquisition strategy and reach the right customers with the right offers.

Cross Channel Impact of Digital Ads

Measuring the Cross-Channel Impact of Digital Ads

A leading hotel company needed to determine if it should invest in digital retargeting ads. See how the company used APT’s Test & Learn software to figure out in which markets this investment was worthwhile. 

Strengthening the Cord

Multichannel News: Strengthening the Cord

Published in Multichannel News, APT SVP Marek Polonski discusses solutions to the challenge of isolating how business actions affect churn over its natural rate.

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The Omnichannel Playbook

The Omnichannel Playbook

This playbook outlines how a Test & Learn approach can be applied to evaluate and refine omnichannel strategies across merchandising, marketing, pricing, operations, and more. 

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