Skylark is the largest operator of family-style restaurants in Japan, with numerous concepts varying between Japanese, Western, and Chinese cuisines. Skylark was founded in 1962 and currently operates approximately 3,000 restaurants and serves over 400 million guests in total each year. The group operates ten brands, including Gusto, Bamiyan, and Jonathan’s.
"As a large restaurant organization with multiple brands, we needed a platform which could support a robust and repeatable way to evaluate new ideas. For instance, we run hundreds of newspaper inserts and promotions each year. Using Test & Learn, we are now able to try a promotion with a subset of locations or customers, and evaluate the accurate incremental impact of that promotion before a large scale roll-out. This has greatly helped Skylark refine our promotional strategy and has provided new hypotheses for future promotions. During the pilot, we also used Test & Learn to analyze initiatives across many other functional areas, including pricing, remodels, and menu optimization. After driving significant value with Test & Learn and receiving exceptional support from the APT team, we are confident in our decision to license the software."