Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name of RBC. RBC provides personal and commercial banking, wealth management services, insurance, corporate, investment banking and transaction processing services on a global basis. RBC employs more than 80,000 full and part-time employees who serve more than 18 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 53 other countries. RBC holds strong market positions in its five business segments: Canadian Banking, Wealth Management, International Banking, Capital Markets, and Insurance.
"We are excited to be working with APT. We believe in the importance of the Test and Learn methodology and look forward to applying Test and Learn to a wide range of initiatives. Implementing APT allows us to measure the incremental value of any new program before committing to a network-wide rollout. This enables us to focus our resources on the highest value opportunities going forward."