Founded in 1930, Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States, with over 1,000 locations across Florida, Georgia, South Carolina, Alabama, and Tennessee with 2009 sales of $24.3 billion. Publix and its associates excel in community involvement, volunteerism and a commitment to its market areas and beyond. Publix's commitment to diversity has contributed to its success in being a great place to work and shop. The mission at Publix is to be the premier quality food retailer in the world. Learn more about Publix at: http://www.publix.com.
"At Publix, we are passionately focused on customer value. APT’s Test and Learn approach has helped us better understand which investments create the most value for our customers so we can continue to better serve them. The APT team has been an excellent partner for us. We look forward to our partnership as we seek to efficiently roll out high value initiatives that will appeal to our customers."
"In an employee-owned organization as large as Publix, suggestions on which services, products, and innovations we should introduce next come from across the business. APT’s software enables us to quickly evaluate each of these ideas so that we can allocate funds to those that work and scale back the ones that don’t. Beyond using Test & Learn software, we have invested in APT’s Network Planner and Market Basket Analyzer software as well. APT’s Market Basket Analyzer puts transaction-level data at our fingertips, enabling us to rapidly generate insights and try new and bolder ideas that enhance the customer experience and strengthen our brand."