About P.F. Chang's China Bistro
P.F. Chang's China Bistro, Inc. owns and operates two restaurant concepts in the Asian niche. P.F. Chang's China Bistro features a blend of high-quality, Chinese-inspired cuisine and attentive service in a high energy contemporary bistro setting. Pei Wei Asian Diner offers a menu of freshly prepared, wok-seared, contemporary pan-Asian cuisine in a relaxed, warm environment with friendly attentive counter service and take-out flexibility. In addition, the Company has extended its brands to international markets, domestic airport locations and retail products, all of which are operated under licensing agreements. The Company has also announced an agreement to acquire a majority equity ownership position in True Food Kitchen, a Fox Restaurant Concept specializing in healthy, locally sourced and globally inspired meals.
"P.F. Chang’s innovative concepts are dedicated to delivering great food and an exceptional guest experience. APT has been a great partner as we continue to take a data-driven approach to our innovation. Due to the volatility in the restaurant environment, it is more important than ever to isolate the cause-and-effect relationship between any new idea and the financial outcome of that idea. Partnering with APT will enable us to more accurately measure the impacts of our initiatives by using data to create predictive links between our ideas and our expectations. The Test and Learn software gives us confidence that the insights we gain will support and enhance our long-term brand strategies. "