About Owens Corning
Owens Corning is a world leader in building materials systems and composite solutions. A Fortune 500 company for more than 50 years, Owens Corning people redefine what is possible each day to deliver high-quality products and services ranging from insulation, roofing, siding and stone, to glass composite materials used in transportation, electronic, telecommunications and other high-performance applications. Since the company's founding in 1938, Owens Corning has become a market-leading innovator of glass-fiber technology with sales of $6.3 billion in 2005 and 20,000 employees in 25 countries. Additional information is available at www.owenscorning.com.
"With the help of Test and Learn and the team at APT we have been able to meet our goals of being the market-leading innovator in our industry. The strategic insights gained with the help of Test and Learn have been critical to our success and we look forward to continuing to leverage our relationship to provide even more high-quality products and services to customers around the world."
""With an ever-increasing number of touch points with consumers in today’s market, it’s crucial that we continue to refine the science we use to analyze and understand exactly how the marketing and merchandising mix is driving purchasing decisions. Our exclusive relationship with APT is key to pushing that science forward, in that it not only provides us with an efficient and analytically sophisticated tool to understand the true impact of our marketing efforts, it also provides our customers with a strategic competitive advantage in the marketplace and drives our mutual success.""