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About McDonald's  

McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to approximately 27 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.

  • "APT’s software has given us a platform to measure the cause-and-effect impact of our initiatives more rapidly, accurately and efficiently. Their software solutions seamlessly integrate into our current decision-making process and enable us to more quickly measure dozens of in-market experiments across KPIs. For instance, APT’s software helped us understand that ‘All Day Breakfast’ generated incremental business by attracting new customers and leading to larger check sizes for existing customers. This initiative was a primary driver of growth in our most recent quarter."

    — Senior Vice President of Strategy and Insights