Maverik — Adventure’s First Stop® — fuels people's adventures in more than 250 locations across 10 western states. Maverik stores are known for their premium BonFire™ food — made fresh in every Maverik, every day — and awesome values on fuel, drinks and snacks. Maverik sells exclusive products such as Bundles, cinnamon rolls, breakfast sandwiches, burritos, hoagies, Glacier X Sports Drink, Mt. Mavalanche Frozen Yogurt and more.
To learn more about Maverik, please visit https://www.maverik.com.
"Though we have a great analytics team at Maverik, APT’s software has improved the speed, accuracy, and granularity of our data-driven decisions. Unlike other software tools, APT generates actionable recommendations for how to improve performance across a wide range of business programs. APT’s Test & Learn software allows us to reduce the risk associated with rolling out a new strategy across our network. It rapidly tells us the incremental impact of each new idea, while providing store-by-store recommendations about which ideas to deploy. APT’s Market Basket Analyzer software has substantially improved our ability to use detailed transaction-level data. Using the software, our decision-makers can easily access all of our transactional data in one place – we don’t have to write queries to aggregate the data or develop code to answer each business question. The software allows us to easily explore the data to understand which items to promote, how to improve bundles, which items are found in larger baskets, and which items are good candidates for rationalization."