About Kellogg Company
At Kellogg Company (NYSE:K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies and crackers; a leading producer of savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.
"After working with APT to generate value from several key initiatives, including modular resets and product changes, we are excited to begin an agreement to license APT’s Test & Learn™ software. APT’s software enables us to make profitable decisions with unmatched speed and accuracy across the entire organization, providing significant competitive advantage. APT’s software also helps us drive value for our retail partners by clearly identifying the optimal rollout strategy for new initiatives. For many of our retail partners who also use APT, the software has improved lines of communication by bringing a standardized analytical platform to measure the impact of any initiative."