About Choice Hotels International
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 490,000 rooms, in the United States and more than 30 other countries and territories. As of June 30, 2011, more than 450 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 37,000 rooms, and approximately 100 hotels, representing approximately 8,700 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels. Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.
"The hotel business is dramatically changing with the advent of new technology, new industry participants and new channels for booking hotels. This new environment provides great opportunities but potential risks/costs as well. Now more than ever, it is critical for us to precisely allocate marketing, capital, and promotional resources in order to generate maximum profitability for Choice Hotels and its licensees. APT’s ability to accurately predict the impact of various decisions helps us foster confidence before rolling out strategic ideas in the quickly changing hospitality industry."