About Chico’s FAS.
Chico’s FAS. is a specialty retailer of private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items. The Company operates over 1,074 specialty stores, including stores in 48 states, the District of Columbia, the U.S. Virgin Islands and Puerto Rico operating under the Chico's, White House | Black Market and Soma Intimates names. Chico’s brand currently operates 651 boutiques, 347 White House | Black Market boutiques, and 76 Soma Intimates boutiques.
"In the highly competitive and fast-moving world of apparel retail, there is need for in depth testing and analysis in a controlled environment. We have seen how APT’s solution is able to rapidly design and test high-impact ideas before rolling them out to the entire store chain or customer base. The ability to confidently predict the impact of potential outcomes will build on Chico’s ability to quickly bring the best merchandise and shopping experience to our customers."
"Customers are probably more selective than they’ve ever been and we need to make sure that we’re reaching out to them in the best way. Using APT's software gave us significant analytical power that we simply couldn’t replicate with our internal systems."