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About Charming Charlie

Charming Charlie is a women’s contemporary jewelry and accessories retailer that offers unrivaled value through high quality style and an accessible price. Launched in 2004 by Founder and Chief Executive Officer, Charlie Chanaratsopon, the brand is known for merchandising its broad assortment of product by color, which includes fashion jewelry, handbags, accessories, apparel, footwear and more, ranging in price from $5 to $150 for select limited edition items. Charming Charlie has more than 350 global retail stores across the United States, Canada and the Middle East. For more information, visit www.charmingcharlie.com.

  • "Since beginning our engagement with APT, our team has been impressed with the accuracy, speed, and depth of insights from APT’s Test & Learn software. In addition, with Test & Learn, we have been able to cut results in numerous ways to see how a store initiative impacts different categories and customer segments. This flexibility, coupled with access to industry best practices in test design and process, has enabled us to more accurately evaluate all of our actions and better understand how they are impacting our customers’ shopping experience, as well as our bottom line. Before using APT’s software, we had limited visibility into customer behavior at the transaction-level. In the first four months of using APT’s software, we ran over 200 basket analyses, including evaluating how many margin dollars each planned promotion would cost us to run, designing product bundles, and informing product placement in stores. We look forward to continuing to leverage Market Basket Analyzer and Category Management Insights to inform our daily merchandising, promotion, and marketing decisions."

    — Chief Financial Officer
  • "We are excited to leverage APT’s Network Planner software and MasterCard insights to refine our network planning strategy as we look to bring Charming Charlie to more markets and build out our network in existing markets. With MasterCard insights, we will be able to more accurately evaluate the growth of the apparel and accessories industry around each location, as well as identify which areas have the highest concentration of our best customers, what other stores our customers shop at on the same shopping trip in order to identify the highest value cotenants, and more."

    — Senior Vice President of Real Estate