About California Pizza Kitchen
Born in Beverly Hills in 1985, California Pizza Kitchen (CPK) is a leader in authentic California style cuisine and is widely known for its innovative menu items. California Pizza Kitchen provides a range of creative dishes, from signature California-style hearth-baked pizzas, creative salads, pastas, soups and sandwiches. A SoCal classic, CPK incites international cravings in more than 11 different countries. For more information on California Pizza Kitchen visit www.cpk.com. Follow them on Twitter @calpizzakitchen, like on Facebook at www.facebook.com/californiapizzakitchen and stay connected through http://instagram.com/californiapizzakitchen #cpknextchapter.
"APT’s Test & Learn software enables us to accurately evaluate new ideas on a broad range of metrics. Using APT, we are able to determine which location types and guest segments respond best to specific initiatives. For example, we used APT’s software to analyze our remodel and menu enhancement program. The software helped us determine where we should invest in minor upgrades vs. larger overhauls, and which menu items to promote."