About American Greetings
American Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, reading glasses, candles, stationery, calendars, educational products, ornaments and electronic greetings. American Greetings is also the creator and owner of many celebrated character properties, including Strawberry Shortcake and Care Bears. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $2 billion. For more information on the Corporation, visit http://corporate.americangreetings.com.
"I had the pleasure of working with APT earlier in my career at a major retailer and now value the relationship as a consumer goods marketer. The Test and Learn capability provides a powerful analytical foundation and approach for evaluating and tailoring business initiatives to increase their value. We have been able to identify millions of dollars in specific incremental profit opportunities for ourselves and for our retail partners. APT provides more than just a software solution - they are a partner in building our business."
"By using Test and Learn, we know that we are basing our decisions on proven potential, and this allows us to build an implementation plan with the highest expected benefit. On the flip side, testing prevents us from making poor choices and allows us to invest our money in the initiatives that will be most profitable."
"For the past decade, APT has been a thought-partner in developing our analytical capabilities. In addition to using their Test & Learn software to determine the impact of new programs, we also employ APT’s Space Planning Optimizer solution to help us maximize dollars at retail. The software generates actionable space recommendations by product, by category, and by retail location. We continue to use APT’s software because it significantly impacts our decision-making process and improves our bottom-line."