Senior Vice President
Greg Ulrich, Senior Vice President of Client Services, is based in the firm’s San Francisco office. Mr. Ulrich leads APT’s CPG and Manufacturing vertical, as well as the firm’s work in Australia and New Zealand. He previously led the firm’s San Francisco office.
Mr. Ulrich has over 15 years of experience advising many of the world’s most successful organizations. He focuses on helping organizations use data and insights to develop innovative but practical solutions to challenging problems, maximizing shareholder value. Mr. Ulrich currently leads engagements in the U.S. and Australia in a variety of industries, including big box retail, consumer package goods, telecommunications, financial services, casual dining, and education.
Prior to joining APT, Mr. Ulrich was a management consultant. He spent eight years at Marakon Associates, and then spent five years working with organizations in the social sector. Mr. Ulrich is also an Advisor to Clear Care, a software company focused on the home-care market, and remains very active with local nonprofits and foundations. Mr. Ulrich holds an MBA from the Wharton School, University of Pennsylvania, where he was a Palmer Scholar, and a BS in Economics from Duke University, where he graduated Summa Cum Laude. He lives in San Francisco with his wife and two children.