APT, A MasterCard Company
APT and Big Data
APT provides native, software tools that enable large, consumer-focused businesses to seize the Big Data analytics opportunity by triangulating between business strategy, algorithmic math, and large databases to improve decisions.
- 100 of the largest corporations in the world use APT products
- Data for 20% of the US retail economy is processed using APT’s Test & Learn software to enable executives to make confident data-driven decisions
APT and Cause-and-Effect Analytics
Offering Big Data analytics within a web services architecture enables our products to be better and faster. Cause-and-effect analytics helps us:
- Deliver a cross-functional algorithmic software allowing team members across the enterprise to leverage best practices
- Reduce time-to-benefit by efficiently deploying multi-terabyte analytics for major corporations
- Integrate, update, and maintain wide-ranging datasets from weather to social media, among others
APT and Test & Learn™
APT’s Test & Learn™ for Sites, Test & Learn™ for Customers, Test & Learn™ for Ads, and other similar products employ patented algorithms and workflow to design and interpret business experiments that evaluate, target, and refine proposed business programs. Test & Learn™ answers three questions about any new initiative:
- Does the idea work?
- Can it be tailored for maximum effectiveness?
- Can it be targeted by location, by market, or by customer for maximum impact?